The retailer’s new initiative, titled “There’s Magic Inside,” will incorporate celebrity appearances, in-store activities, and a celebration of seasonal customs such as home-cooked meals and festive gatherings.
The campaign introduces a digital hosting guide with detailed sections like Prep the Kitchen and Set the Table, each promoting discounted items. A Staub Enameled Cast Iron 3.5-quart Pumpkin Dutch Oven is now available for $229.99 (previously $370), while a Spode Woodland Turkey Handled Lasagna Dish has been reduced to $144 from $320. Additionally, a set of four Certified International Vintage Prep Bowls is priced at $25.80, down from $43.
Among the top gift recommendations are a Ninja Crispi Pro 6-in-1 Air Fryer for $269.99 (down from $299.99), a MacKenzie-Childs Sky Check 3-quart tea kettle at $219.95, and a KitchenAid Artisan Series 5-quart Stand Mixer priced at $499.99. A Pursonic 3-Speed Cordless Massage Gun is offered as a limited-time deal at $27.99, reduced from $39.99.
Actors Adama Devine and Melissa Joan Hart will participate in the campaign’s content, with Hart serving as Macy’s Gift Guide and Devine portraying a shopper searching for perfect presents.
Macy’s Santaland will reopen in November with the North Star Express, a multi-sensory experience featuring the Reindeer Barn, storytelling sessions, and Santa visits. Free reservations open on November 20, while a premium package includes expedited entry, extended Santa time, a holiday story, small gifts, and a photo package. The store will also introduce sensory-friendly hours, developed in partnership with the Child Mind Institute, to support visitors with sensory sensitivities.
For the third consecutive year, Macy’s Holiday Square will launch on October 31, expanding to 50,000 square feet across the lower level. The event will feature 35 vendors, including local artisans, food stalls, and New York favorites like Eataly and Levain. The store’s holiday windows will highlight the Blue Hippopotamus, a character from the 100th Macy’s Thanksgiving Day Parade, emphasizing themes of wonder and connection.
