At this year’s Salone del Mobile, a surprising blend of furniture and pet‑friendly design has drawn attention to Milan’s Giardino delle Arti, where MCM and Pet Therapy unveiled a series of sculptural poufs shaped like cats and dogs.
MCM and Pet Therapy launch a whimsical collection
The exhibit features indoor‑outdoor poufs that echo childhood playfulness while offering a safe spot for furry companions. Each piece is crafted from up‑cycled material, giving the collection an eco‑conscious edge that fits the event’s modern ethos.
At the heart of the project is 11‑year‑old Altea Biagetti, whose concept was supported by her parents, Alberto Biagetti and Laura Baldassari of Atelier Biagetti. The family‑driven approach brings a fresh viewpoint to the industry, focusing on simplicity and instant recognizability.
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“We envisioned a home without limits, where design becomes a way to share tenderness and imagination,” the team explained. The statement highlights the aim of creating pieces that feel as comforting as a pet’s presence.
The collection is both fun and functional.
Chief Visionary Officer Sung‑Joo Kim added, “At MCM, design goes beyond aesthetics—it’s about creating experiences that bring happiness and emotional connection.” His comment aligns the brand’s reputation for bold aesthetics with the playful tone of the new line.
What visitors can expect
Guests entering the space encounter dreamlike palm‑tree lighting and bright textures that suggest a lively home environment. Miniature wooden houses are scattered throughout, inviting exploration and encouraging moments of pause.
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Playhouses and oversized cat sculptures double as decorative objects and interactive stations. The layout encourages curiosity, allowing families to sit, play, and even practice pet‑related activities.
Each day the venue hosts a range of activation events, from pet‑focused Pilates sessions to dog‑training demonstrations. The schedule aims to blend leisure with learning, reinforcing the idea that play is a vital part of daily life.
- Pet Pilates – guided by local instructors
- Dog training – basic obedience tips
- Family craft workshops – creating pet‑themed art
Numbers tell part of the story: the exhibit opened on April 7, 2025, with a press preview; it will be open to the public from April 8 through 13.
