GOODLETTSVILLE, Tenn. —Greenback Basic’s new store-within-a-store idea that mixes its DG Market and Popshelf manufacturers leans closely into dwelling décor as a part of its product assortment.
The primary two shops to convey the DG Market + Popshelf idea to {the marketplace} opened within the higher Nashville, Tenn. space in White Home and Hermitage.
“We’re thrilled to boost our prospects’ buying experiences by means of our new DG Market + Popshelf store-within-a-store idea, which additional demonstrates our revolutionary spirit and observe file of format growth,” mentioned Todd Vasos, Greenback Basic’s CEO. “By this mixed format, we intention to ship the worth and merchandise prospects belief from a DG Market with the continually-refreshed merchandise together with magnificence and seasonal merchandise, dwelling décor and humanities and crafts by means of Popshelf. We have now been happy with prospects’ constructive preliminary reactions, and we stay up for welcoming further prospects to expertise our latest format.”
Greenback Basic first introduced the Popshelf idea in October 2020 and has since opened 16 shops in three states. Shops are at present below building in Cell and Foley, Ala. and Aiken and Columbia, S.C. As of Could 2021, the corporate at present has plans to have roughly 25 Greenback Basic and Popshelf mixture shops, in addition to as much as an extra 50 Popshelf areas in varied markets by the top of fiscal yr 2021.
The corporate plans to host a neighborhood grand opening celebration for every location on Saturday, July 31 starting at 7 a.m.
Thomas Lester is Digital/Managing Editor for House Accents Immediately. A graduate of Emory & Henry School’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina protecting an array of topics, starting from neighborhood information, authorities, schooling, ACC sports activities, skilled baseball and extra earlier than becoming a member of House Accents Immediately in 2013. Attain out to me together with your story concepts, ideas and extra at [email protected].