September 23, 2021

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E-commerce reaps advantages from 2020’s stay-at-home mannequin

By Joanne Friedrick, Analysis Editor

HIGH POINT — The 2020 e-commerce market confirmed no signal of slowing down, particularly throughout a 12 months that included a pandemic that stored individuals out of brick-and-mortar shops and had them searching for a plethora of house furnishings by way of on-line sources.

Whereas Furnishings At this time estimated that 14% of furnishings and bedding gross sales in 2019 would come from on-line channels, the fact is that quantity will doubtless leap considerably for 2020 and past given the upsurge throughout the general e-commerce channel.

Based on evaluation of U.S. Commerce Division information by Digital Commerce 360, on-line gross sales as a share of all retail spending rose to 19.6% in 2020 from 15.8% in 2019, a rise of about 24%. In {dollars}, that interprets to $791.7 billion in on-line gross sales out of a complete of simply over $4 trillion. Since 2010, the web gross sales share has risen 206%.

Serving to to maneuver the needle on on-line gross sales had been retailing giants akin to Amazon.com, which noticed its enterprise rise by greater than 37% in 2020, and Wayfair, a serious participant in on-line house furnishings that skilled a fair bigger leap in gross sales, up 55% to $14.1 million in 2020 from $9.1 million in 2019.

Collectively, the 2 accounted for practically 60% of furnishings and bedding gross sales, in response to Furnishings At this time Strategic Insights’ estimates.

In the meantime, two different main on-line pure-play e-tailers skilled wholesome gross sales boosts as properly: Overstock’s 2020 gross sales rose just below 67%, and Zulily was up about 7%.

The rest of Furnishings At this time’s main e-tailers itemizing consists of some well-known retailers with vital house furnishings choices akin to One Kings Lane, Gilt, Rue La La and Article, together with a number of direct-to-consumer sellers which are carving out a distinct segment for themselves with customized and boutique-style furnishings choices.

New to this 12 months’s checklist is Joybird.com, an e-commerce subsidiary of La-Z-Boy, which the corporate acquired in 2018, that manufactures upholstered items, and imports and sells case items.

Whereas report focuses solely on on-line furnishings retailers, a second report, to be revealed Sept. 27, will spotlight the main Web bedding retailers.

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