VALDESE, N.C.– Valdese Weavers has unveiled its new company branding that the corporate mentioned is “contemporary, fashionable and represents what we have now advanced into” after being in enterprise for greater than 100 years.
“Our new look pairs so properly with all of our completely different efficiency manufacturers and the companions that we’ll proceed so as to add to our portfolio,” mentioned Christy Almond, Valdese Weavers vice chairman of selling and product growth. “It satisfies all of the expectations of what our firm stands for right now and can proceed to as we transfer all of our manufacturers ahead.”
Almond mentioned the clear, fashionable look of the brand new emblem permits it to be paired with the branding of the a number of efficiency materials the corporate manufactures together with InsideOut, Maintain and Crypton Residence.
Moreover, the brand new branding is flexible sufficient to go with the branding of Valdese Weavers’ valued companions, in keeping with the corporate. For instance, the corporate has partnered with The Sequal Initiative to remodel marine litter into OEKO-TEX licensed upcycled yarn that’s woven into materials at its facility in North Carolina.
Valdese Weavers has skilled fairly a couple of modifications over the present 12 months together with a brand new era of management, a brand new showroom at 311 North Hamilton Road in Excessive Level and now this rebranding.
The rollout of the company branding is already underway and could be seen throughout Valdese Weavers printed supplies, digital belongings and web site.