The Bay groups with Pinterest on shoppable residence lookbook

Ontario – The Bay has launched its first bilingual, immersive lookbook for residence.

In a strategic digital collaboration with Pinterest, the lookbook contains ‘Pinnable’ merchandise curated with the season’s tendencies so the Canadian division retailer’s customers can construct shoppable and customized boards. The Pins additionally lead customers to thebay.com to finish their purchases.

Product classes embrace bedding, tub, bedding fundamentals, mattresses, furnishings & décor, dinnerware & bar and kitchen necessities.

“On Pinterest, we all know what tendencies are about to take off as a result of individuals come to Pinterest within the early planning phases of the purchasing journey. 97{330f214df237fc2abc96aea099ffbe24c43e06db08036644267acddb2f21482d} of prime searches on Pinterest are unbranded, which is why Pinterest is such an efficient place to achieve individuals when Pinners are actively in search of inspiration,” stated Martin Svensson, retail head of trade, Pinterest.

The partnership with Pinterest syncs with The Bay’s digital-first initiative and the retailers’ work to raise the net purchasing expertise, based on Allison Litzinger, the division retailer’s VP of branding.

“The Bay helps Canadians store for his or her residence with simplicity and confidence. With this digital lookbook, clients have the flexibility to find tendencies and envision their areas with high quality merchandise, and take the leap from ideation to actuality seamlessly,” she added.