Riverbend Residence groups with designer for vacation themes
Riverbend Residence labored with designer Taniya Nayak for sequence of vacation themes.
On-line house furnishings retailer Riverbend Residence has partnered with movie star inside designer Taniya Nayak to showcase a number of favourite appears to be like for the vacation season.
Nayak, extensively identified for her work on Meals Community’s “Restaurant Not possible” labored intently with Riverbend Residence to determine traits that can empower owners to go over-the-top with house décor that brings them pleasure, understanding that owners are able to go all out with spending and adorning this yr. A number of of the important thing traits from the vacation version of the Across the’ Bend Development Report embrace Entrance Door Cheer (over-the-top and out-of-the bizarre methods to brighten a entrance door), Retro Nostalgia (assume Nineteen Fifties vibe, brilliant colours, and many others.), Multi-Tree Décor (mini-trees in areas aside from the lounge) and extra.
“After I was selecting out my vacation collections, I wished to supply objects that not solely match my very own private model however might adapt to many various vacation vibes like Classic Christmas, Playful palettes, and likewise objects that might personalize somebody’s tree or yard décor,” Nayak mentioned. “I need individuals to embrace the vacation season with numerous pleasure and a festive perspective.”
Mark Feldman, Riverbend Residence’s chief house officer and common supervisor mentioned Nayak’s perception delivered a number of key traits that the model can showcase for its prospects.
“Taniya’s perception has been actually useful. As a development knowledgeable, particularly on vacation décor, she was in a position to assist us hone in on the emotional connection owners must the vacation adorning expertise and the way it’s an expression of their distinctive character and tradition,” mentioned Feldman. “It really tells your loved ones’s particular person story – and that’s what we’re all about: distinctive finds for the impressed house. We pitched a number of concepts to Taniya and had been in a position to refine our product and advertising story based mostly on her enter. We’re actually enthusiastic about her curated collection of merchandise since they match up so effectively to the important thing traits and serving to our prospects create significant reminiscences.”
Feldman mentioned Riverbend Residence will proceed to work with Nayak to ship extra development tales.
“Our mission is to be an ideal customer-centric house vacation spot website. Many retailers have product; however we consider in not solely having nice product and nice manufacturers, however to be a supply for all issues for the impressed house. Our objective has all the time been to assist prospects create a personalised area that’s uncompromisingly theirs – whether or not it’s by reflecting their distinctive model, making a extra practical and extra sustainable house, or each. This yr, we’ve been targeted on the traits and causes “why” behind the merchandise. How can we assist owners have a good time their distinctive heritage and are available collectively to create new reminiscences this vacation? This spring our development was embracing out of doors areas and creating snug locations to work and reconnect as a household. It’s all about how merchandise make a home a house. We’re thrilled to accomplice with Taniya Nayak to carry that story to life.”
Thomas Lester is Retail Editor for Furnishings Right this moment and Digital/Managing Editor for Residence Accents Right this moment. A graduate of Emory & Henry School’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina protecting an array of topics, starting from neighborhood information, authorities, training, ACC sports activities, skilled baseball and extra earlier than becoming a member of Residence Accents Right this moment in 2013. Attain out to me along with your story concepts, suggestions and extra at [email protected].