Overstock’s new advertising and marketing chief hails from Amazon
Salt Lake Metropolis – With house classes nonetheless booming, Overstock is trying to improve its model advertising and marketing alternatives.
The pure play retailer introduced it has employed Elizabeth Solomon as chief advertising and marketing officer. She most lately served as head of promoting for Amazon’s international personal manufacturers portfolio.
At Overstock, Solomon will direct advertising and marketing, together with buyer acquisition and retention, advertising and marketing communications, and advertising and marketing applied sciences. She is going to assist advance Overstock’s give attention to rising cell app adoption, enhancing efficiency advertising and marketing, and rising model advertising and marketing alternatives.
“Elizabeth’s in depth monitor file in rising, constructing, and repositioning manufacturers is simply what we’d like as shoppers proceed to show on-line for his or her house furnishing wants,” mentioned Jonathan Johnson, CEO of Overstock. “We discovered simply the correct government to take Overstock’s advertising and marketing to the subsequent degree. I sit up for her contributions in persevering with our sustainable, worthwhile market share development.”
Previous to Amazon, Solomon held senior advertising and marketing management positions with shopper Fortune 100 firms, together with Samsung Electronics, Walmart and Nestlé.
“I’m thrilled to affix such an modern and passionate government crew that has led the corporate by a tremendous 12 months of development,” mentioned Solomon. “I’m excited concerning the alternatives forward and serving to additional amplify Overstock’s repute because the premier on-line procuring vacation spot for house furnishings.”
Dwelling Textiles As we speak is the market-leading model masking the house and textiles markets, providing a complete bundle of print and on-line merchandise. Dwelling Textiles As we speak supplies trade information, product tendencies and introductions, unique trade analysis, shopper knowledge, retailer operations options, commerce present information and rather more.