NY NOW relaunches with new model identification designed in partnership with Pentagram

NY Now, has unveiled a brand new model identification and plans, designed in collaboration with Pentagram and  NY Now’s Artistic Director Brad Ford, for an enhanced on-site expertise because it prepares to welcome distributors, consumers and media again in-person on the Jacob Okay. Javits Middle on August 8-11, 2021.

“NY Now’s a timeless model and really a landmark occasion with a long-standing historical past of bringing merchandise, folks and concepts from around the globe collectively to attach, uncover and be impressed – creating a novel vacation spot for discovery and era of commerce for the business. As all of us get well from the pandemic, we’re seeing all markets come again smaller; however, as the primary occasion to run on the Javits Middle upon its reopening, we seen a possibility to reset and create an expertise that heightens the sense of risk, shock and pleasure – all whereas celebrating the reopening of New York Metropolis.” says Tim Hart, SVP of NY Now. “We have now labored carefully with Brad and Pentagram to develop and ship an unbelievable new model identification for NY Now, and we’re thrilled to unveil it to our group and welcome them again for an enhanced expertise at this yr’s occasion.”

Pentagram’s design for NY Now’s a vibrant visible identification impressed by the spirit of discovery and shock. Pentagram’s crew collaborated with Ford to develop a visible parallel to the market expertise, consisting of encounters, selection, plentiful selections and choices — drawing upon New York Metropolis’s reemergence and its constructing sense of celebration as in-person occasions return. Supplementing NY Now’s current emblem, the newly designed graphic system proposes the idea of ‘now’ as an ever-changing concept, mirrored by a wide range of kinds, typefaces, motifs, colours and scales, and affirms that NY Now, and the present and residential business, is all the time evolving.

“What makes New York Metropolis the nation’s design capital is the joy generated by the irresistible locations like NY Now. As town, the nation and the world reopen, it’s been an honor to collaborate on the reinvention of the NY Now model, creating a visible language that displays the shock, pleasure and power of the one-of-a-kind occasion,” says Pentagram associate Michael Bierut.

“It has been a pleasure to associate with Pentagram on our rebranding initiative. In the course of the collaborative artistic course of, we discovered a strategy to visually articulate what makes NY Now a key convenor of the small enterprise group, all of the whereas rethinking the general expertise and fostering an impressed setting that really excites attendees.” mentioned Ford. “From the second folks enter the Crystal Palace, we hope to interact the senses by way of fantastically designed and selectively curated product shows that commemorate the varied assortment of manufacturers represented at NY Now. These components are the muse for the way forward for the market as we work to create a extra fulfilling and interactive expertise for all and proceed to develop these initiatives within the years to return.”

NY Now introduced particulars surrounding new on-site product show alternatives designed to function a celebration of consciousness as we emerge from the pandemic with a brand new sense of consideration and deeper that means. Upon coming into the Javits Middle, attendees will likely be offered with an clever show of merchandise representing NY Now’s 11 sections.

On the present ground, a set of rising locations, devoted showcases of up-and-coming manufacturers and artisans are exhibited to rejoice rising expertise and assist the small enterprise group. The rising locations embrace: Accent on Design Incubator, First Style, GCA Village in partnership with the Greeting Card Affiliation, Reward Incubator, Indienow, Rising Artisans, and Stationary Incubator. An assortment of coveted gadgets from the 365 NY Now Digital Market may even be on show, providing digital contributors a novel alternative to have a bodily presence with a sampling of their greatest sellers and rising the product vary on provide to consumers.



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