JuniperMarket affords in-person expertise facilities at winter markets

LAS VEGAS – Attendees of this week’s Atlanta Market and the upcoming Las Vegas Market could have the chance to work together in individual with Worldwide Market Heart’s newly-launched on-line market, JuniperMarket.

The IMC will host market kickoff occasions and JuniperMarket expertise facilities for present customers and new registrants in the course of the two markets.

“We approached the web market from the angle of an organization that’s been connecting consumers in B2B wholesale for a few years,” mentioned Invoice Furlong, Juniper CEO, in a latest press convention. “The cornerstone classes are those the place IMC has been a number one market for a very long time: dwelling décor, furnishings, present and life-style.”

Furlong mentioned the IMC’s strategy to JuniperMarket was to construct an internet market that makes the companies of consumers, distributors and businesses stronger and to not displace or disrupt them.

“Our objective is to leverage know-how to make it dramatically simpler for consumers and sellers to find, join and transact with each other,” he added. “On-line and bodily marketplaces work effectively collectively and ship extra worth collectively than both of them do on their very own.”

The brand new market affords greater than 1,500 manufacturers with a complete of greater than three million SKUs of which 50{330f214df237fc2abc96aea099ffbe24c43e06db08036644267acddb2f21482d} are dwelling manufacturers, 40{330f214df237fc2abc96aea099ffbe24c43e06db08036644267acddb2f21482d} are present manufacturers and 10{330f214df237fc2abc96aea099ffbe24c43e06db08036644267acddb2f21482d} are attire manufacturers.

Much like the in-person market expertise, JuniperMarket permits sellers to assign consumers a consultant to debate merchandise choice and get help with funds, delivery and different logistics.

“We knew from years of expertise in wholesale, and from in depth analysis in our vertical industries, that relationships are the gasoline for B2B commerce,” mentioned Bob Maricich, IMC CEO. “JuniperMarket is constructed to be inclusive to gross sales reps and versatile for all.”

IMC has been engaged on this initiative since 2017, in response to Dorothy Belshaw, IMC government vp, chief buyer and advertising and marketing officer.

“Now we have constructed a talented group of 220 and rising builders, engineers, architects, buyer success brokers, gross sales folks and advertising and marketing executives,” she mentioned. “They’re positioned everywhere in the US, some in bodily places of work and a few working remotely to develop and ship the mandatory options.”

The advantages that the brand new market affords for consumers contains entry to a depth of manufacturers and merchandise that may be searched, browsed, filtered, saved and shared. Patrons even have the power to match pricing throughout manufacturers and examine quantity reductions, in response to Furlong.

“For sellers, the brand new market affords entry to the greater than 600,000 complete contacts within the IMC universe,” he added. “It additionally affords unparalleled entry to achieve probably the most engaging doable group of consumers, the 250,000 who attend IMC’s 26 bodily markets all year long.”

New sellers and new merchandise are added every day to JuniperMarket, protecting choices contemporary year-round, and enabling consumers to diversify assortments and keep a aggressive edge of their shops, in response to the IMC.

One other benefit is the power to combine JuniperMarket and JuniperCommerce, the suite of SaaS instruments for gross sales automation and commerce which supply extra environment friendly methods to handle product information, share that information with others, and entry expanded insights.

“JuniperMarket and JuniperCommerce collectively create a commerce ecosystem which simplifies wholesale connections and transactions, giving consumers and sellers a greater probability to win,” added Furlong.

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