Plano, Texas – JCPenney has now added one other complete residence model to its non-public label portfolio.
Loom + Forge marks the retailer’s most trendy residence assortment thus far, the corporate mentioned. Product classes embrace indoor and out of doors decor, bedding, tub, throws, dec pillows, window coverings and tabletop. The model is being provided in shops and on-line.
The bedding and tub assortment options Oeko-Tex-certified supplies, all-cotton bedding and Turkish cotton tub towels. Throughout the laborious and smooth residence assortment, Loom + Forge is designed with heat finishes, impartial shades and a watch to element.
“Following an enormous yr of strategic funding in our residence portfolio, we’re excited to supply our prospects much more decisions to create a good looking and comfy residence,” mentioned Michelle Wlazlo, government vice chairman and chief service provider. “As we proceed to reaffirm our place as a pacesetter in residence, the brand new Loom + Forge assortment brings inviting trendy type to each house – from the bathtub and bed room to the kitchen, dwelling areas, and outside – with present, purposeful designs.”
JCPenney has been on a branding streak, introducing Fieldcrest as an unique model final month and amplifying the assortments for its Linden Avenue and Liz Claiborne manufacturers. The corporate mentioned it’s teeing up extra new launches this yr in nationwide and personal manufacturers throughout all classes.