JCPenney augments personal label dwelling manufacturers

The Linden Avenue model is including dinnerware, serveware and desk linens together with dwelling decor.

Plano, Texas – As a part of its spring refresh, JCPenney is making class expansions below two home manufacturers – and is prepping for the launch of a brand new dwelling model.

In its announcement, the retailer mentioned that as a part of its technique to strengthen its dwelling merchandise assortment, the corporate will unveil a brand new trendy dwelling model in April. It’s going to mark the second dwelling model launch this spring, following the debut in early March of the Fieldcrest model as a JCPenney unique.

The spring season model extensions take two key home manufacturers into further life-style classes.

JCPenney’s unique Liz Claiborne dwelling assortment has added a house décor choice. It contains dec pillows, throws, image frames, tabletop décor and synthetic florals.

The Linden Avenue assortment has expanded into dinnerware, serveware and desk linens that replicate the artisan type supplied by the core assortment of towels, sheets and cotton drapes. New dwelling décor choices below the model embody indoor rugs, planters, vases, lanterns, baskets and wreaths.

The corporate additionally introduced the launch of three new swim manufacturers in addition to new attire and activewear.

“There’s a fixed drive to refresh our manufacturers to maintain up with the altering wants of our clients,” mentioned Michelle Wlazlo, govt vice chairman and chief service provider.

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