Ikea to open pair of planning studios in L.A.
This rendering from Ikea exhibits the design for its new location scheduled to open in Queens, N.Y. later this month.
CONSHOHOCKEN, Pa. — Prime 100 retailer Ikea introduced plans to open a pair of planning studios within the Los Angeles space within the spring of 2022.
One planning studio will open in the Lengthy Seaside Towne Middle at 7611 Carson Boulevard, in 8000 sq. ft of leased area, and a second is ready for one more central location that will probably be finalized quickly. The brand new Los Angeles touchpoints will concentrate on offering inspiration and good residence options for metropolis residing as Ikea continues to remodel to raised meet the wants of California prospects. The 2 new areas would be the first Ikea planning studios on the West Coast.
“Ikea is remodeling to raised meet the wants of our prospects, and we’re excited to strengthen our presence in Los Angeles and be the place individuals are, each time and nonetheless they need to meet Ikea,” stated Javier Quiñones, CEO and chief sustainability officer, Ikea U.S. “We’ve seen that prospects are nonetheless anticipating in-person experiences. That’s why we’re investing closely in brick-and-mortar areas and newer, extra accessible retailer codecs like the 2 L.A. planning studios along with e-commerce.”
Within the planning studios, prospects will be capable to e book appointments and get assist from design specialists with planning and ordering residence furnishing options that require a bit extra assist, equivalent to kitchens, bedrooms, and bogs. Whereas prospects are unable to take residence any merchandise on their procuring day, the Ikea crew will ensure that every part a buyer orders is transported to their residence or to a different handy level of supply.
The idea for these studios relies on intensive market analysis to know shoppers, what logistical obstacles they face, how they like to buy and the way they reside at residence.
Ikea has been within the Los Angeles market because the opening of Ikea Burbank in 1990, adopted by shops in Carson, Costa Mesa and Covina, Calif., in 1992.
“Understanding that many L.A.-area residents are sometimes annoyed by being caught in visitors, we recognized geographic areas available in the market which might be past a 30-minute drive from current shops and the place affinity to Ikea is extraordinarily excessive,” stated Janet McGowan, space vice chairman, Ikea U.S. “By opening the 2 planning studios within the L.A. market, we are taking the primary steps to create buyer assembly factors which might be extra accessible and handy to the many individuals of the L.A. market whereas persevering with to supply good and reasonably priced residence options.”
Along with opening new retailer codecs in metropolis facilities, most just lately in Queens in New York, Ikea has made vital investments to reinforce its e-commerce expertise and repair choices, together with new decrease priced transport and supply, Click on-and-Accumulate, and TaskRabbit meeting providers.