Ikea vacation marketing campaign helps prospects be ‘hostess with the mostest’

CONSHOHOCKEN, Pa. — High 100 retailer Ikea U.S. is partnering with Group 9 Media and Music Sweet to launch its vacation marketing campaign, “Host Masters.”

The partnership formally launched on Nov. 10 with a brand new vacation anthem and marketing campaign for Ikea U.S. that humorously reminds individuals find out how to host once more for the vacations after practically two years of digital interactions with family and friends.

The “Host Masters” marketing campaign features a competitors between two newbie vacation design challenges to develop into one of the best vacation host, with a video sequence from Thrillist and a group of Instagram Tales on Thrillist and Popsugar’s House vertical.

In every episode, an Ikea Design Professional will help the vacation design challengers as they pull merchandise from an Ikea Design Store to arrange the proper vacation get-together in a mock lounge and eating room.

From the proper vacation decor for making their home heat and welcoming once more, to the instruments they should completely roast their vacation turkey, to a step-by-step lesson on find out how to hug individuals once more, “Host Masters” will relieve these rusty hosts’ worries. shoppers can watch the sequence at IKEA-USA.com/host-masters.

“Our staff at Ikea is so thrilled to companion with Group 9 and Music Sweet to carry this new music ‘Feels Simply Like a Vacation’ to life this vacation season,” stated Christine Whitehawk, Ikea U.S. advertising and marketing communications supervisor. “Music brings individuals collectively, and we are able to’t wait to be part of our prospects’ heat and welcoming houses throughout the holidays.”

A latest MRC Information research discovered 65{330f214df237fc2abc96aea099ffbe24c43e06db08036644267acddb2f21482d} of TikTokers desire to see movies from manufacturers that includes an authentic sound, and 58{330f214df237fc2abc96aea099ffbe24c43e06db08036644267acddb2f21482d} of TikTokers stated they felt extra linked to the model if the sound/music was one thing they loved listening to.

Thomas Lester is Retail Editor for Furnishings Immediately and Digital/Managing Editor for House Accents Immediately. A graduate of Emory & Henry Faculty’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina masking an array of topics, starting from neighborhood information, authorities, schooling, ACC sports activities, skilled baseball and extra earlier than becoming a member of House Accents Immediately in 2013. Attain out to me together with your story concepts, ideas and extra at tlester@homeaccentstoday.com.

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