Excessive Level Market District and Neighborhood Identification Challenge launching in June

A take a look at among the signage that’s a part of the Excessive Level Market District and Neighborhood Identification Challenge.

The Excessive Level Market district and its seven distinct neighborhoods within the metropolis’s downtown space will replicate a brand new onsite model identification in time for the June 5-9 market.

Organized by the Excessive Level Market Authority (HPMA), the district’s 13-block footprint will likely be distinguished using a number of communications channels, together with on-street branding, wayfinding instruments, neighborhood signage, artwork installations, and the combination of digital belongings.

Ensuing from a long-term strategic planning train with the HPMA board of administrators, the first aims for the revitalization effort are to activate model identification for the biannual Excessive Level Market district-wide, and to assist wayfinding throughout the present neighborhood construction.

Carol Gregg, an HPMA board member and proprietor of Excessive Level-based Purple Egg Furnishings, is chair of the neighborhood committee, working alongside workers to develop and implement the technique. “This new branding initiative captures the unimaginable power of the furnishings business throughout Market,” she stated. “Weaving informational and directional parts all through the district will elevate the Excessive Level Market expertise for attendees, which displays again to optimistic impacts for each our business and area people.”

The undertaking will likely be executed in a phased strategy by including signature parts to determine neighborhoods and their distinctive qualities every market by means of the top of 2022.

Starting in June, ornamental totems will likely be erected at widespread entrance factors into the market district, guaranteeing a welcome invitation to attendees. Model messaging will likely be executed utilizing avenue poles, pole wraps within the Transportation Terminal, and directional totems outlining buildings, companies, and neighborhoods. Clear graffiti will likely be positioned all through the district through a sidewalk energy washing course of. In subsequent phases, exterior constructing murals, ornamental crosswalks, and different signage constructions will likely be added.

Initially designated as eight neighborhoods, the 2 districts alongside S. Essential St have been mixed on all Excessive Level Market branded maps. QR coding will likely be positioned on signage to combine the sturdy neighborhood part of the commerce present web site with the onsite expertise. Visible cues like shade coding on signage and figuring out present constructions can even be used to designate the assorted neighborhoods.

Charlotte-based 505 Design has been tapped by the Market Authority for this effort, providing strategic planning, design companies, and onsite implementation. Execution is being coordinated with the Metropolis of Excessive Level and constructing house owners all through the market district.

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