The Excessive Level Market Authority (HPMA) launched its biannual Type Report, meticulously refreshed to introduce a storytelling element into the product overviews contained inside. Comprised of 16 Type Tales, this report is a compilation of among the distinctive and intriguing product insights discovered on the current Fall Excessive Level Market.
The 37-page Type Report, sponsored by Crypton Dwelling Material and Studio Designer, was produced by HPMA’s proficient 2021 Type Spotters group, who perused an abundance of recent product introductions and dove into quite a few model backstories to curate this assortment of tales. The Type Spotters who contributed to the report are: Sarah Malek Barney (Bandd Design), Lauren Clement (Lauren Nicole Designs), Heather French (French & French Interiors), Breegan Jane (Breegan Jane), Molly Kay Johns (MK Interiors), Steve McKenzie (McKenzie Design), Keia McSwain (Kimberly + Cameron Interiors) and Justin Shaulis (Justin Shaulis, Inc.)
The tales are offered as a part of three compelling classes. “Behind the Scenes” tells the story behind a product or model, giving the reader a deeper understanding and appreciation of how a bit is made, the tradition it got here from, the artisans who make it, or the science behind it. “On the Scene” is a narrative constructed round a method, a product class, colours, textures, or any variety of themes. “Have to be Seen” is a celebration of a favourite product, assortment, or model, sharing why it’s beloved and a must-see cease at Excessive Level Market.
Highlighting artistry and several other nods to the creativity and craftmanship concerned in product improvement, Quantity 1, Subject 1 covers an array of well timed product insights. From “A Contact of Gold & Texture” to “Bohemian Historical past Meets Innovation” to “Artfully Sluggish Design”, amongst others, the report options dozens of exhibitors and merchandise seen at Excessive Level Market.All 16 tales could be seen and downloaded at www.highpointmarket.org/products-and-trends/style-stories.
“With this inaugural situation of Type Spotters Tales, we shift from focusing solely on tendencies to looking for the tales that outlined this Market. We beloved the best way our Type Spotters grew to become journalists in search of out and reporting these tales,” commented Type Spotters Advisors Gary Inman and Shay Geyer within the report’s intro. “Our 2021 Type Spotters introduced a wealthy array of views to their Market experiences, and what you’re about to learn displays that richness. Working with this group was an actual pleasure, and whereas we’re unhappy that this Market ends their tenure as Type Spotters, we’re glad to see them be the primary to sort out our new mission.”