Canadian dwelling furnishings provider and retailer EQ3 debuted an in-store set up by floral artist East Olivia in its Chelsea showroom in New York this month.
Recognized for large-scale floral installations seen throughout New York and past, founder Kelsea Olivia was in a position to current a show that’s seen via EQ3’s NYC flagship, which has two tales of glass home windows on the nook of seventh Ave and seventh Avenue.
“We’ve lengthy been admirers of East Olivia’s lovely and distinctive preparations,” mentioned Anna Payne, EQ3’s vp of retail. “They carry an vitality and vibrancy to their installments and we wished to have a good time a seasonal second that held extra significance than regular because of a metropolis therapeutic from practically a yr of shutdown. EQ3 is all about offering inspiration within the type of nice design, and East Olivia’s work could be very effectively aligned with that mission.”
Payne mentioned EQ3 has been considering working with East Olivia since opening the Chelsea storefront in 2019. Creating locations is a part of what the model does, so it made sense to collaborate with the artistic company.
“The EQ3 showrooms are an expertise in themselves and we’re all the time seeking to companion with native manufacturers and people who find themselves innovators of their area,” Payne mentioned. “We’ll positively be searching for future alternatives to deliver East Olivia in for additional collaborations. They have been a pleasure to work with and delivered a shocking show.”
Payne mentioned up to now, the set up has been successful with prospects.
“Our prospects liked the set up, taking to social media to share their photos,” she mentioned. “With the assistance of East Olivia, we sought out to point out that inspiration, very like the reopening metropolis, was in bloom and our prospects actually resonated with that.”
The show will stay up via the tip of Could.
Thomas Lester is Digital/Managing Editor for Dwelling Accents At the moment. A graduate of Emory & Henry School’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina masking an array of topics, starting from group information, authorities, training, ACC sports activities, skilled baseball and extra earlier than becoming a member of Dwelling Accents At the moment in 2013. Attain out to me along with your story concepts, ideas and extra at [email protected].