Copy of FloorFound survey reveals excessive curiosity in used furnishings

AUSTIN, Texas – New analysis from resale e-commerce startup FloorFound reveals that greater than 90{330f214df237fc2abc96aea099ffbe24c43e06db08036644267acddb2f21482d} of Individuals have bought a resale merchandise on-line and 77{330f214df237fc2abc96aea099ffbe24c43e06db08036644267acddb2f21482d} of respondents deliberate to buy returned or slightly-used furnishings within the subsequent yr or two.

After they do, 89{330f214df237fc2abc96aea099ffbe24c43e06db08036644267acddb2f21482d} of customers count on the buying expertise, supply, and buyer help to be on a par with new furnishings purchases.

The survey of 400 U.S. customers reveals that almost all of buyers, 92{330f214df237fc2abc96aea099ffbe24c43e06db08036644267acddb2f21482d}, have bought a resale merchandise on-line up to now yr and 95{330f214df237fc2abc96aea099ffbe24c43e06db08036644267acddb2f21482d} of customers would buy resale gadgets from manufacturers at a reduction.

“If you’re an e-commerce model not within the resale enterprise, you might be lacking a giant alternative to satisfy a brand new technology of customers the place they’re when it comes to a want to help sustainably-minded manufacturers whereas on the identical time discovering nice offers on gadgets that may ship instantly,” stated Chris Richter, CEO of FloorFound.

“Diving into recommerce requires a complete new infrastructure together with localized reversed logistics, processing and inspection capabilities, merchandising and pricing intelligence and a brand new advertising plan that compliments your core enterprise,” he added.

FloorFound is presently working with furnishings manufacturers together with Joybird, Floyd House, Burrow and Inside Climate.

Different key findings from the survey embrace:

  • 81{330f214df237fc2abc96aea099ffbe24c43e06db08036644267acddb2f21482d} of respondents stated sustainable practices are vital or crucial for furnishings manufacturers, whereas simply 5{330f214df237fc2abc96aea099ffbe24c43e06db08036644267acddb2f21482d} stated sustainability generally was not an vital issue.
  • Nearly all of customers, 84{330f214df237fc2abc96aea099ffbe24c43e06db08036644267acddb2f21482d}, stated sustainability was vital or crucial for the furnishings supply expertise, together with eco-friendly packaging and transportation.
  • 75{330f214df237fc2abc96aea099ffbe24c43e06db08036644267acddb2f21482d} of respondents stated they’re keen to maintain furnishings gadgets they plan to return till a brand new purchaser will be discovered.
  • And, 88{330f214df237fc2abc96aea099ffbe24c43e06db08036644267acddb2f21482d} stated they might be keen to attempt a furnishings “trade-in” program, which might enable them to return used merchandise in change for credit score towards new purchases.

As customers proceed to embrace the second-hand market based mostly on sustainability, worth, and immediate supply, FloorFound initiatives that fifty{330f214df237fc2abc96aea099ffbe24c43e06db08036644267acddb2f21482d} of what manufacturers promote within the subsequent 5 years will likely be resale gadgets.

To raised meet altering shopper expectations whereas remaining aggressive and worthwhile, Richter stated that furnishings manufacturers might want to domesticate a pipeline of returned or lightly-used stock to promote to customers who wish to help a round cycle of merchandise not going into the landfill.

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