Asha Chaudhary launches new rug firm – Enkay
With its extremely plush, one-inch thick pile and naturally white New Zealand wool, the Sambhar space rug is a shock of pure, sensual delight with smooth woven strains. The 4 x 6 is obtainable for $998.
ATLANTA – New rug producer Enkay has launched its first assortment referred to as Origins which options 23 totally different types handcrafted by weavers in India.
Asha Chaudhary, CEO and co-founder of Enkay, can also be the daughter of N.Okay. Chaudhary, the founding father of Jaipur Dwelling, India’s largest producer of hand-knotted rugs.
Chaudhary mentioned she is proudly carrying on the legacy of her father’s devotion to respecting and supporting makers, weavers and designers whose creations have handed by means of generations.
As a woman-led enterprise, Enkay has intensely targeted on empowering girls and their households to safe the way forward for handmade rugs, in addition to creating and aesthetically pushed, direct-to-consumer luxurious model, in accordance with Chaudhary.
“Weaving is an historic artwork. In creating Enkay, we now have linked prospects with artisans working towards these timeless expertise in villages throughout India,” Chaudhary mentioned. “We join straight with makers and take away complexity from our ecosystem, guaranteeing every individual within the chain is paid pretty for his or her contribution. We are able to guarantee the best moral requirements are upheld by means of this mannequin, and a completely truthful worth change happens.”
Moreover, by investing in these communities, by means of expertise coaching, training and well being initiatives, Chaudhary mentioned they’re able to help very important crafts and the individuals who apply them, making them sustainable for generations to return.
With retail worth factors beginning at $500, the inaugural assortment homes quite a lot of refined and complicated impartial tones and a mixture of textures.
Born out of the extreme want to honor centuries of workmanship, Enkay artisans use solely un-dyed New Zealand wool they usually make use of the strategy of utilizing hand carding, hand knotting and hand ending.
Different hand-woven rugs are usual in jute or ultra-soft wool and are nearly stain and water resistant making it simple to dwell with for youths and pets. As well as, Enkay’s rugs are an environmentally aware technique to incorporate naturally lovely components into the house with colorways that embrace shiny whites, smooth lotions, pale beiges, and refined grays.
All rugs can be found direct-to-consumer by means of Enkay’s e-commerce web site.