UNION, N.J.—Mattress Bathtub & Past has launched into a brand new ad marketing campaign centered on making it straightforward for customers to really feel at dwelling.
The “Dwelling, Happier” marketing campaign will likely be anchored by a 30-second anthem TV spot airing nationally starting April 14. Along with nationwide broadcast and cable TV, the brand new branding effort will embrace streaming on-line video, paid social, print, in-store, electronic mail and show.
The objective of the marketing campaign is to cement the 50-year-old retailer’s authority within the $180 billion dwelling market, an oft-stated objective of the retailer’s complete progress technique.
“For the previous 50 years, we’ve made it straightforward for folks to really feel at dwelling,” stated Cindy Davis, government vp and chief model officer of Mattress Bathtub & Past and president of Decorist, in a launch. “To be taught much more about our clients, we just lately carried out a research and found that a big majority (69%) of People agree that their dwelling impacts their total happiness. Greater than 80% of individuals agree that when they’re pleased with their dwelling, they really feel happier generally. With these and different key findings as inspiration, we’re re-imagining our model by serving to clients unlock the magic in each room with every little thing they should ‘Dwelling, Happier.’
The survey included greater than 1,200 individuals 18 and over and has a margin of error of plus or minus 3 share factors.
“This isn’t solely a promise to our clients; it’s the constructing block of how we’re remodeling our enterprise – in order that every little thing we do is concentrated on serving to our clients understand every room’s potential to allow them to embrace the likelihood in day by day,” Davis stated.
The corporate will outfit retailer associates with uniforms that replicate the model’s identification, together with aprons, new title tags, branded face coverings and extra, which it stated displays its dedication to creating clients really feel welcome and enabling them to simply discover a retailer affiliate.
Later this month, Mattress Bathtub will relaunch its Haven tub model as a real owned model, offering a spa-inspired assortment of natural cotton merchandise to create a “tub sanctuary.” And in Might, its new opening worth level model, Merely Important, debuts. The family necessities assortment will cross a number of vacation spot classes and rooms.
A complete of a minimum of eight owned manufacturers will launch earlier than the tip of February 2022.